About Us

ASC Fine Wines has shown great foresight concerning the changing shape of the wine industry in China. It has been able to consolidate its position as the finest wine importing business in China over the past 23 years, in part thanks to ASC’s superior portfolio, substantial importing experience and outstanding customer service.

ASC Development

In the mid-1990s, Don St. Pierre Sr. and his son believed China’s wine importing industry had the potential to flourish. The opening of China’s economy and the rapid expansion in consumer income along with the limited production of wines in China, have all combined to prove ASC’s expectations. Since 1996 when ASC was first established, the company has developed beyond recognition from those early days.


During the early years of ASC, imported wines were mostly sold into the 5-star International hotel groups. Now, ASC has turned into China’s leading wine distribution company with broad channel coverage.

ASC Fine Wines has seen substantial development of the company, as well as in the China wine market as a whole. Being based in China, ASC has acquired a deep understanding of the complex and diversified business environment of China.


ASC Fine Wines is indebted to the many customers we work with. The customers are from all different channels and cities across the country – hotels and restaurants, retail shops, supermarkets, wholesalers and individual consumers who are wine lovers.

Service and Education

ASC’s relentless focus on customer service is one of the main reasons why ASC has grown so significantly. Orders are promptly delivered from one of our six temperature-controlled warehouses in Beijing, Shanghai, Guangzhou, Chengdu, Hong Kong, and Macau. This ensures that ASC can deliver what customers order, in excellent condition, and precisely when they need it.

ASC employs over 600 staff across Mainland China, Hong Kong and Macau – dedicated people who have significant knowledge about wine.

ASC Fine Wines is the pioneer in China to offer Wine & Spirits Education Trust (WSET) wine education courses, the first provider of WSET Diploma program in China and has been a pioneer in wine education to both consumers and to members of the industry. Besides WSET, ASC also works with Le Conseil Interprofessionnel du Vin de Bordeaux (CIVB) , Bureau Interprofessionnel des Vins de Bourgogne(BIVB) and Wine Australia (A+) presenting interactive and informative short-term training programs.


As the corporate name suggests, ASC Fine Wines is a specialist in purveying some of the finest wines of the world. It represents more than 100 wineries over 1,000 wines from 16 countries, and is therefore able to offer consumers a comprehensive selection of premium fine wines. These wineries include not only multi-national wine producing groups but also the icon family-owned estates. Our close collaboration with Chateaux in Bordeaux enables us to source Grand Cru Classé wines directly from Chateaux and negociants to guarantee their authenticity.

In addition to its unparalleled fine wine portfolio, ASC is the exclusive distributor of evian and Badoit natural mineral water in Mainland China’s On-Premise channel as well as the preferred distributor of Beam Suntory’s premium spirits in Mainland China, Hong Kong and Macau.